Jambo Asali: A Taste of Nature, A Journey of Impact
From Local Roots to Global Shelves—Tanzania’s Sweetest Export Story
In the sun-kissed landscapes of Kigoma, Katavi, Tabora, and Kilimanjaro, where wildflowers dance and bees buzz happily, a golden dream came to life—Jambo Asali, a Tanzanian honey brand with a global spirit. Since its inception in 2021, led by the visionary team at Tanzania International Bee Co. Ltd, Jambo Asali has grown from a local beekeeping project into a premium international brand that stands for sustainability, innovation, and empowering communities.
With every jar of honey, Jambo Asali delivers more than just sweetness; it tells a story of caring for the environment, ethical sourcing, and a hopeful vision for a brighter future.
A Vision Beyond Honey
Driven by a strong mission to raise awareness, protect bee populations, and enhance livelihoods, Jambo Asali is dedicated to crafting products that benefit both people and the planet. The company collaborates with local beekeepers, advocates for modern beekeeping practices, and educates communities about the essential role bees play in food security and biodiversity.
Their vision is in harmony with global sustainability goals—providing ethically sourced honey while encouraging others to safeguard one of nature’s most crucial pollinators.
BEVAC and ITC: Catalysts for Transformation
In 2023, Jambo Asali was selected as a beneficiary of the Beekeeping Value Chain (BEVAC) project, under the thought leadership of the Ministry of Natural Resources and Tourism and implemented by the International Trade Centre (ITC). This collaboration was a game-changer for the company’s growth journey.
✦ Branding and Packaging Innovation
Thanks to BEVAC, Jambo Asali completely revamped its brand—rolling out stylish, eco-friendly packaging that features tamper-proof seals, barcodes, and labels in multiple languages to align with global retail standards. Their new look not only showcases premium quality but also embodies the principles of traceability, purity, and sustainability.
✦ Market Access and Global Reach
With enhanced packaging and savvy marketing strategies, Jambo Asali has landed international contracts in the Netherlands, Poland, Greece, and the UAE. Thanks to support from ITC, they’re all set to present Tanzania’s top-notch honey at the Saudi Food Show in 2025, solidifying their position on the global stage.
✦ Quality and Certification
With upgraded honey processing infrastructure at the Kibondo Honey Processing Center, the company adopted advanced filtration, moisture control, and lab testing tools. These upgrades are paving the way for HACCP certification and organic compliance—opening the door to high-end markets that demand strict quality assurance.
From Hive to Market: Empowering Communities
At its core, Jambo Asali is all about the people. This amazing company has helped boost the incomes of hundreds of smallholder beekeepers throughout Tanzania, particularly in rural areas, by providing them with dependable market access, fair prices, and valuable technical training. It’s a fantastic example of a social enterprise that not only supports communities but also protects the environment.
Going Digital, Going Global
ITC’s MARKUP Tanzania program has further enhanced Jambo Asali’s export competitiveness through:
Training in export procedures, compliance, and trade negotiations
Access to digital market intelligence tools
Support for launching a direct-to-consumer e-commerce portal, targeting Tanzanian diaspora and health-conscious global consumers
A Beacon of Promise
Jambo Asali is not just a honey brand; it represents the very essence of Tanzanian excellence and the promise of what’s to come. With a blend of passion, partnerships, and a clear purpose, it’s transforming the narrative of beekeeping in East Africa.
As the company gears up to share its golden treasure with even more international markets, it brings along the pride of its nation, the strength of its people, and the enchanting magic of bees—buzzing with hope, resilience, and sweetness.
Want to learn more about Jambo Asali or savor a taste of Tanzania?
| Visit www.jamboasali.com and follow the journey on social media!
Contact: Paul Musiba, CEO
Email: md@jamboasali.com
M: +255 688 579858